TAKE THE GUESS WORK OUT...
The Phone Script Every MSP Sales Rep Should Be Using (With Objection Handling)
If you’ve ever hung up a call thinking “I could have handled that better,” this guide is for you.
We analyzed hundreds of successful MSP cold calls to uncover exactly what separates a quick hang-up from a booked discovery meeting.
Inside this free guide, you’ll get the same step-by-step call framework, phrasing, and objection-handling strategies that top MSP sales reps use to consistently convert their cold outreach into real opportunities.
No fluff. No outdated scripts. Just proven, repeatable conversations that work.
What's Included
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Learn the exact sequence of how to open, build interest, and transition to an appointment, in under 3 minutes.
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Discover how to sound confident, calm, and credible even if you dislike cold calling.
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Overcome “I’m not interested,” “Send me an email,” and “We already have someone” without sounding pushy.
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Get past receptionists and assistants respectfully while positioning yourself as a professional, not a telemarketer.
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Simple, natural language that gets decision-makers to say “Sure, let’s set up a quick call.”
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How to handle brush-offs, callbacks, and voicemails the right way so you stay top of mind.
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Copy and paste objection responses that turn resistance into opportunity.
Questions? Answers.
No. This guide was written specifically for Managed Service Providers selling IT support, cybersecurity, and cloud services. Every section is tested in real-world MSP sales conversations.
Yes. The structure and objection handling are designed so anyone, even non-salespeople, can follow along and sound confident. You will learn exactly what to say and how to say it.
Yes. It includes responses to “Not interested,” “Send me an email,” “We already have someone,” and “I’m too busy right now,” along with transition statements that naturally lead back to the appointment.
You can start using it in about ten minutes. The guide walks you through the structure, tone, and phrasing step by step.
There isn’t one. This is a free download from MSPHubHQ, created to help MSPs improve their outreach and see how structured frameworks make sales simpler and more predictable.